This post will share with you 5 more things your website needs. Your website is a crucial element of your digital branding. For most clients and customers, it is their first exposure to your business, whether you’re blogging or selling homemade items, so you need to make sure it looks the part. You might already have a website, but you must ask yourself, is it as effective as it could be? If you want to give your small business the best chance of success, ask yourself what else your website needs.
Disclaimer | This is a contributed guest post
1. Support
Although most small businesses will endeavour to answer any questions and complaints personally, this is not always possible, especially when your business grows. The last thing you want (and need) is to leave customers waiting around for a response, so finding ways to overcome this issue is vital. You can visit this website to see which services are available so you can ensure your clients always have a direct line to your business to solve any issues, which could be crucial as you begin to expand.
2. Up-to-Date Information
You want to make sure your clients and customers can reach you at any time; they will not be able to do this if you don’t keep the contact and other business information up to date. This can be easy to forget, especially if your business experiences rapid growth, so keep reminders whenever you update your address or phone number. You should also make sure you keep your web pages active. If you don’t have the time (or the know-how) to maintain your site, employ an experienced website developer to identify error pages and get them up and running before anyone notices.
3. Unique Content
Every blogger and business owner knows how important content is for increasing awareness and building their business. But it is not as simple as writing a few lines to keep customers updated. The content must be high quality and unique if you want it to rank on search engines. This content performs better and adds value, and with SEO trawling becoming more sophisticated, search engines such as Google will quickly recognise matching pages. While it can be hard to create individual pages for every service, it will be worth it, as it increases your chances of becoming established. It’s important to avoid duplicate content at all costs.
4. Client Testimonials
Client testimonials are a great way to establish credibility about your brand, but not enough smaller businesses take advantage of it. These testimonials are crucial for showing potential clients what they can expect and which services you offer. You can display these on your website and link to your other business pages so that the praise is legitimised. You don’t want to get caught making praise for yourself, as this could be incredibly damaging to your reputation, which you cannot afford.
5. User Experience Check
User experience is the term used to describe a person’s journey through an environment or system. User experience (UX) is how a person feels about using an interface to interact with a system. One of the easiest ways to check your UX is to ask a colleague or friend to actively use your site and report back on any issues they had. Alternatively, you can check things like page exit points in Google Analytics, i.e. is it on the basket page or checkout page – this could indicate where customers became frustrated with the site. Then you know where to apply resources to fix it.
It’s easy to overlook some of the most important elements for your website, and these ideas ensure your website is as effective as possible. By filling it with as much information and customer-friendly features as you can, you will find it easier to manage enquiries, orders, and growth.
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